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Branding /Communication
A collaborative projet between citizens and the city of Saint-Denis, France. The goal was to create a graphic language, an emoticon set by and for the inhabitants. So they could communicate with others. By using extension media, as public display, mobile application, initially reserved to different communication actors of the city: the municipality,
the department, the region… They can share their experience related to a cultural event or even sport at any time and anywhere in the city, in order to indicate by their position, different spots of activity and feelings. The set counts more than 40 emoticons.
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